While most streetwear brands shun the term street wear , there is no denying that the sartorial culture of the inner city has a special flavor and a special place in the overall apparel market. From athletic themes, to punk revival , grunge and everything in between the influence of such brands can be seen all over fashion.To address the growing interest in streetwear Advanstar launches Project MVMNT:
“PROJECT MVMNT is taking an entirely new approach to showcasing youth culture,” says Kenny Mac,Show Director. “By creating expertly merchandised segments we are supplying brands and buyers with anexperience that’s ahead of the curve and filled with resources.
While this is all very cool our favorite part of this initiative is Street Hearts an area devoted to some of the fiercest in ladies street wear like Lani of Hellz Bellz, Melody Ehsani, and Linda and Tammy of Love Made.Stay tuned for our coverage of the show next week!